Last year The Professional Photographers of America implemented a great initiative and created a movement to encourage consumers to get their files printed and to help professional photographers in the art of selling photographic printed products.
Professional Photographers of America (PPA) is the largest international, non-profit association created by professional photographers, for professional photographers.
Almost as long-lived as photography itself, PPA’s roots date back to 1869. It assists more than 30,000 members through protection, education, and resources for their continued success and is leading the effort in helping consumers; professional photographers and photographic suppliers see the value in printing photographs.
The most photographed generation of all time could wind up being the next Lost Generation.
42% of people between the ages of 30 and 44 will likely look back and wonder where photos of their childhood, holiday get-togethers, relatives and friends have gone decades from now1, and, reportedly, 67% store their photos solely on a computer or phone.
Statistics show that a staggering 53% of consumers have not printed a photo in more than 12 months, 70% don’t have photo albums, and 42% no longer print photos at all.
It doesn’t have to be this way.
We know that everything from candles, bicycles and vinyl albums have survived the “disruption” caused by technological advancements.
We have to remember the value and importance of printed, framed, and mounted photographs in our lives and for the generations after us.
Children love to see images of themselves around the house, newlyweds have fond moments when they see their wedding photo on the mantle or on the wall, and our most beloved pets are sealed in time…all thanks to the power of print.
That’s why PPA, along with leading photography industry partners, has created PRINT.
The movement’s mission is to educate photographers and consumers alike on the value and importance of printed photographs.
For photographers, it’s a chance to show their community and their clients that they know what it takes to create a finished product that speaks much louder than a digital file and that will withstand the test of time.